Brand guidelines · v0.1 · Sep 2026
eximindia.in brand
The identity system for eximindia.in — logo, colour, type and stationery, and how to use them together.
About the name. The name 'eximindia' signifies India's active participation in global trade and commerce, highlighting its role in export and import activities.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “e” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#0F766ERGB 15, 118, 110#0A4F49RGB 10, 79, 73#F0A202RGB 240, 162, 2#0F2B28RGB 15, 43, 40#EEF4F1RGB 238, 244, 241Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Manrope
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxConnecting India to the WorldH2 · 36pxConnecting India to the WorldH3 · 24pxConnecting India to the WorldBody · 17pxConnecting India to the WorldCaption · 13pxConnecting India to the WorldLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@eximindia.in
www.eximindia.in
Founding Team
eximindia.in
hello@eximindia.in · www.eximindia.in
www.eximindia.in
Explorations
Alternative wordmark directions considered for eximindia.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.